Troubleshooting Your Marketing Materials

Posted on: 21 July 2016

Trade shows are an excellent way to drum up new business. There is likely to be competition at trade shows so you will want to put a good amount of thought into your display so it will stand out from the rest.

Here are some ways you can help your booth to be one that attracts and holds the attention of potential customers or clients:

Signage

When you walk into a trade show, the first thing you are probably going to notice is the signs. Trade show signs are usually big, bright and bold.

There will be regulations on the size and height of signs at each show you attend. When possible, try to get one that is on the larger side, and that stands out. You may want to consider:

• Signs that are different in shape. Curved or rounded signs are good, as they add character and can be seen from various angles.
• A bit of bling is eye catching. When allowed, neon and flashing signs are popular at many trade shows.
• Rotating signs work well, as they draw attention and can be read from all angles.
• Be sure you sign is well lit.

Logo

Your logo will probably be part of your signage, but you will also want it dispersed about your booth. Logos placed at eye level are likely to be noticed and remembered.

Lighting

Lighting can make or break the look and feel of your display. A professional trade show display creator can help you determine the best lighting for your design.

Interaction and Promotional Items

Whenever possible, you will want to make your booth interactive. When there is something to do or to eat, or a promotional giveaway, passersby are more likely to stop.

Interactive displays help visitors become involved and ask questions. The best displays are those where they can participate. However, videos work well too.

Promotional items with your company information on them are an excellent way to advertise. Try to make them something useful such as pens, mugs, or tote bags.

Customer Service

Your display is meant to draw traffic; then it's up to you to hold the visitors attention. Be sure your booth is manned by professionals that know your product or service extremely well. Your employees must be knowledgeable, helpful and friendly.

Whether it's you or someone else at the booth, be prepared to spend time with people. You can't rush someone on and expect them to want to do business with you.

Spend the time and money it takes to have an exemplary trade show display. The goal is to make a good and lasting impression. For more information, contact Exhibit Studios Inc or a similar company.