• 6 Reasons Your Accounting Firm Should Be Sending Out an Email Newsletter

    If your accounting firm doesn't send out a regular newsletter, it could be losing out on business. A regular newsletter will give your customers important information, while also separating you from the competition.  1. Touch Base with Old Customers A newsletter will remind old customers that you're available, and may prompt them to connect with you if they have questions. Even clients who have left may be having issues with their current provider and may be prompted to come back.
    [Read More]

  • Tips For Marketing Your Cannabis Products

    Owning a cannabis-related company was difficult to market in the past, but now the changing laws have made it possible to market your products. Simply because you own a company related to cannabis does not mean you don't want to build strong customer relationships. These marketing techniques will help you establish yourself as a force in your industry. Embrace Email Marketing Marketing through email is a great way to personalize your communications.
    [Read More]

  • How Ethnography International Market Research Services Can Help You Expand Your Business

    You might have decided that you would like to expand your business to an international market. After all, you might have heard of other companies becoming successful from doing this, and you could think that you have products or services to offer that people from other countries will be interested in. Before you try to expand your business into an international market, you will probably want to use an ethnography international market research service so that you can do research.
    [Read More]

  • 3 Benefits Of Direct Mail Marketing

    Direct mail marketing should be included in your overall marketing strategy instead of relying exclusively on online methods. There are numerous benefits to direct mail since you can use more tactics to attract customers. Better Return On Investment Direct mail is considered to offer a better return on investment for several reasons. Most importantly, mailings tend to be seen by their recipients more often than if the same information were presented in online formats.
    [Read More]

  • 4 Tips For Making Your Billboard Stand Out

    The key to helping you get more business will largely rest in how much advertising you do. It's essential to take the time to not only create a marketing plan but to activate it as well. One of the top things you can do is secure a billboard to help others see just how useful and helpful your product or service can be. Knowing some of the top things you can do that will allow this mode of advertising to get the attention it deserves is essential.
    [Read More]

  • 4 Reasons To Invest In A CRM Platform That's Customizable

    When comparing CRM platforms to invest in, it's important to consider whether they offer customization options. If a platform isn't customizable, you're probably wise to pass it up. Here's why you should make sure that the CRM platform you invest in is customizable: Incorporate Your Branding One of the biggest benefits of investing in a customizable CRM platform is the opportunity to incorporate your company's branding. Every report, user account, and intranet page can be decked out with your company name, logo, and color scheme.
    [Read More]

  • 3 Reasons To Provide Your Employees With Uniforms

    Right now, your employees might wear their own clothing to work every day. Even though this does work in some settings, in others, a uniform is a better choice. These are a few reasons why it can be a good idea to provide your employees with uniforms to wear for their shifts. 1. It Can Help with Branding For one thing, by choosing uniforms for your employees, you can focus on branding for your business.
    [Read More]

  • Throwing A Company Party? Two Unique Entertainment Ideas

    Putting on a company party or client entertainment can be a major responsibility.  You want the entire staff to show up, let their hair down, and truly have a wonderful time.  Although you may already have the caterer lined up and have painstakingly chosen the perfect music playlist, the notion of entertainment may be a bit harder to come up with.  You don't want the typical, run-of-the-mill fodder; you want to do something to wow the guests.
    [Read More]

  • Four Tips for Advertising Your Business with a Mobile-Billboard Advertising Company

    When your business is located in a big city, it can sometimes be difficult to promote your business because there are not ample places to hang signs. If you want to promote your new business with little to no effort on your part, consider working with a mobile-billboard advertising company. The company will show your ad on large trucks or on top of cars that drive around the city. This will get you exposure to a lot of people in a very short period of time.
    [Read More]

  • How To Make Your Trade Show Booth Stand Out From The Rest

    Trade shows are an excellent way to drum up new business. There is likely to be competition at trade shows so you will want to put a good amount of thought into your display so it will stand out from the rest. Here are some ways you can help your booth to be one that attracts and holds the attention of potential customers or clients: Signage When you walk into a trade show, the first thing you are probably going to notice is the signs.
    [Read More]