Posted on: 13 April 2015
Direct response advertising can be one of the most effective types of advertising there is. It can also be one of the most frustrating. There are advertising agencies that specialize only in direct response—advertising that is designed to elicit an immediate response from the prospective customer, whether it's a phone call or, more often, a click on a website link.
Here are three things your direct response advertising agency wants you to understand about what they do: