Troubleshooting Your Marketing Materials

Posted on: 13 January 2016

Internet marketing is too important to ignore, but for small, local businesses, there may be a limited amount of money in the advertising budget to attempt it. Small business owners may be reluctant to gamble on succeeding with online marketing. However, there are a few things you can do that will cost nothing more than your time. So if you're a small business owner and have more time than money to invest in promotion, then take a look at the ideas listed below.

Create an expert blog If you can create a blog that is filled with helpful information that relates to your company's product or service, it can become a complementary aspect of your business. When people have questions or have an interest in a topic related to your company's products, a blog can be a favorite destination to find the answers. The information you provide will build confidence in readers, so your business becomes a trusted name for the product or service you provide. Although time consuming, an informative, current and comprehensive blog can be a powerful promotional tool for any business.

Make your own video for YouTube

With today's technology, you can easily make a video. You can even make a video with a smartphone. A well made video can be a great promotion tool for your product or service. The key to a successful video is to have one that offers good information to the viewer, and information that is provided at no cost. If the information relates to your company and your product, it can be a powerful advertising tool, and it doesn't cost any money to produce, only a little bit of your time. 

Take advantage of free classified advertisements

There are many free classified ad websites on the Internet, but many of them are not worth your time. The type of website you are looking for is one that focuses on local businesses in a specific geographical area. In addition, you want to be able to list your ad under a category that is likely to be used by a prospective customer looking for your product or service. Listing on this type of website doesn't take much time, and you should do it for all of the sites that are available for your city.

Promoted your small business with limited resources can be a great challenge, so it is important to use as many free promotional techniques as possible. The three ideas for free online promotion listed above should give you a boost in the right direction.