Posted on: 7 March 2016Share
Whether you are hosting a sporting event, a convention, or a concert, you are going to need to be sure that you sell tickets so that you can afford the costs of hosting the event and make some money. If you are in a large city, there's a good chance that there are going to be many different events going on that are going to result in people being distracted by other options. This might cause you to lose out on ticket sales if people don't choose your event above all others. Here are some marketing tips to be sure that this doesn't happen.
1. Create a Competition
Your first step is to create a competition. You will need to use an online ticket sales management platform to track the name and unique referral number of each person that buys a ticket, as well as whether or not that person used a referral number to purchase the tickets in the first place. If you dispense out unique referral numbers to everyone that buys a ticket, then you will be able to create a competition based on who can get the most people to buy tickets to a certain event. This will allow you to generate a word-of-mouth campaign that is fueled by the other people who are going to the event. Make the reward for winning the most tickets something like backstage passes, autographed gear, or something else that directly relates with the event that you are trying to generate interest in.
2. Release Tickets Early
Create an online event page for the event itself. Then, anyone who likes or follows a page can gain access to tickets before they are formally released to the general public. There is a relatively low barrier for people to get access to the early tickets, but it will create enough of a stir that it will allow you to generate heightened interest by the most intense fans. It will also give you a built-in excuse for additional publicity and increase the amount of time that you have to sell tickets.
3. Advertise Special Ticket Packages
Finally, advertise special ticket packages heavily that will give people extra gear or chances to meet the players or performers. This will help increase interest in the ticket sales and, even if people cannot afford the special packages, they will already be on the website so they will be more likely to purchase other tickets. Make sure that you require people to go to the website to check the price of the actual tickets.
For more information, talk to a company that specializes in sports and event ticket management.