Troubleshooting Your Marketing Materials

Posted on: 22 November 2016

When your business is located in a big city, it can sometimes be difficult to promote your business because there are not ample places to hang signs. If you want to promote your new business with little to no effort on your part, consider working with a mobile-billboard advertising company. The company will show your ad on large trucks or on top of cars that drive around the city. This will get you exposure to a lot of people in a very short period of time. Use the following guide to learn how to create the perfect mobile-billboard sign.

Find Out Whether the Billboard Displays a Digital or Paper Sign

The first thing you need to find out is whether the company uses digital or paper billboards. If the company uses digital billboards, you will need to have a digital ad created. If the company uses paper signs that are displayed over lights to make the sign shine, then you should design accordingly.

Decide What You Want the Ad to Say

Next, you need to decide what information you want included in the ad. You want to be sure that the ad lets people know everything they need to know about your business, but the ad should not be so inundated with words that it is impossible for people to be able to read all of the information provided on the sign in the limited amount of time that they get to see it. Be straightforward and to the point when creating a great sign for people to read.

Choose the Colors for the Sign

You then need to choose what colors you want to use in the sign. Be sure to use colors that will be eye-catching but not overwhelming to the eye. If you need to use paper ads, be sure to hold the ads in front of a light so that you can get an accurate representation of what they will look like when they are being driven around the city.

Have Multiples of the Paper Ads Made

When you hire a mobile-billboard advertising company, they will often provide you with the ability to have your ad show on multiple vehicles. When you sign the contract with the advertising company, they will let you know how many billboards will show your ad at any given time. If they have digital billboards, they can upload them as many times as is needed without you having to provide them with multiple copies of the ad. If you are using paper ads, be sure to supply the appropriate number of advertisements, and have some extras made.

You should start to see an increase in the amount of business your shop sees in a very short period of time. It is important to ask customers how they heard about your business to see how well the mobile advertising is working.

Talk to a company such as Billboards 2Go to get started.