Posted on: 10 April 2019Share
Owning a cannabis-related company was difficult to market in the past, but now the changing laws have made it possible to market your products. Simply because you own a company related to cannabis does not mean you don't want to build strong customer relationships. These marketing techniques will help you establish yourself as a force in your industry.
Embrace Email Marketing
Marketing through email is a great way to personalize your communications. Email allows you to give back to your customers in the same way they have given to you. This method allows you to send e-coupons, coupon codes, birthday sales, referrals, and more.
When you ask customers for feedback, make sure to reward it. Incentivizing feedback makes it much more likely that your customers will leave it. Surveys and rating systems are a great way to promote your business while also gathering useful information.
Automate Where Possible
Automation is the way of the future, and it is also the best way to increase profitability. Automation raises the amount of time you can spend developing products and reduces the labor you have to put it into routine activities. Automation is possible when it comes to setting up payment systems, newsletter systems, and other web-related tasks.
You can even set up a monthly membership program (with the help of automation, of course) to encourage your customers to come back to you. Loyalty rewards come in the form of punch cards, discounts, and freebies. Why should your customers choose you over trying something new?
Establish Yourself on Social Media
No marketing plan is complete without a plan for social media as well. It all starts with creating social media pages for your business and then using them to share promotions and other news. Stay connected, answer questions, and make announcements on the web.
Make Strong Partners
If you can partner with another strong business that can take part in an industry that can be helpful to yours, you can put yourself in a good spot. For instance, you might find a company that creates personalized shipping boxes, or maybe you have found an event you can sponsor and advertise with. This helps you create a strong community.
Running a cannabis-related company does not mean that you can't find ways to market yourself to new clientele. In states where legalization has already occurred, you have many options for connecting with new and older clients.
Reach out to a marijuana branding agency to learn more.