Troubleshooting Your Marketing Materials

Posted on: 21 May 2019

If your accounting firm doesn't send out a regular newsletter, it could be losing out on business. A regular newsletter will give your customers important information, while also separating you from the competition. 

1. Touch Base with Old Customers

A newsletter will remind old customers that you're available, and may prompt them to connect with you if they have questions. Even clients who have left may be having issues with their current provider and may be prompted to come back. 

2. Advise Your Current Customers Regarding Changes

Tax law and financial regulations change from time to time, and it's important that your current customers know. By giving them regular updates on unfolding situations, you can provide an additional service. You can also avoid experiencing issues later on if they haven't been following these new regulations.

3. Remind Customers of Important Deadlines

There are more deadlines than just tax time, especially for corporate clients. Make sure your clients always know about upcoming deadlines, including issues of compliance, by sending them a regular newsletter. This will also prompt them to give you their information in a timely fashion, so you can complete their work when it needs to be done. 

4. Add Value to Your Services

Financial services and accounting services are both competitive spaces. By adding a regular, insightful newsletter, you can add value to your services: you can make sure that your clients feel that you're doing your best to educate them. Many people feel as though their services aren't delivering enough personal contact, and a newsletter is an excellent way to deliver that contact.

5. Establish Yourself as an Authority

The more detailed and interesting your newsletter is, the more likely your customers will be to trust you. Sending a newsletter out to prospective customers can be exactly what you need to start building trust with them—and it may expand your reach beyond your current clientele. 

6. Prompt Your Customers to Contact You

At the end of every newsletter, you can prompt your clients to contact you. This is a good way to reach out to customers you haven't heard from in a while, or to remind prospective customers that they were interested in your service.

A newsletter is an easy way to maintain your relationships with current, prospective, and prior clientele. An accounting firm email newsletter platform provider such as Industry Newsletters could make it easy to create and send professional emails.