Posted on: 16 July 2020Share
The general public may think that real estate agents spend all their time and money marketing the homes that they are trying to sell. The top agents know that houses sell themselves. The real work is marketing yourself to get the next client and the key to success is using a real estate agent marketing service to do the work for you.
Work your farm.
Your farm -- the area of your town that you want to dominate in terms of presence and sales -- needs constant attention from you. You need to be continually mailing 'Just Listed' and 'Just Sold' postcards to that area in order for you to keep your smiling face in front of the homeowners. The goal is for them to think of you and only you when they think of buying a selling a home.
Manage social media.
Social media is not just something that you do while standing in line at the grocery store or waiting in the lobby at the dentist's office. It is a powerful tool that every Realtor should be using to position themselves as a leader in the field. There are multiple social media platforms that a real estate agent can utilize to get heir message across and acquire leads with, but it can be a time suck to keep up with it all. Hiring a real estate marketing service to manage your social media accounts is a great way to dominate the platform with zero loss of time.
Use CRM software.
Customer relationship management software, or CRM, is a great way to stay in contact with your clients. Whether you need to reach out to your sphere of influence, talk to your A, B, and C list buyers, or simply be reminded to mail cards commemorating the anniversary of a clients purchase, CRM can help keep you stay organized and on top of everything. You can manage the software yourself or have a marketing service do so for you.
Send email marketing.
Email marketing can be overwhelming to any agent, particularly those less tech savvy. Many real estate agent marketing service companies offer packages that will allow you to not only send monthly (or more) emails to your list of past, present, and potential clients, but also make sure you do so without unknowingly violating the CAN-SPAM Act.